We strive to discover latent human needs by observing our environment, recording people's experiences and monitoring the latest market and social trends. These needs are then evaluated in terms of importance to human life, market size and technology maturity, among other proprietary variables. The promising ideas are being investigated further to refine the market need, potential and solution feasibility.

We’re always open for business and always keen to know the challenges that you face and what keeps you awake at night. Our Ideation approach enables us to research, discover and develop great solutions for any problem, big or small.

Market Research

Throughout the whole product development process we seek and get the feedback from potential users through panel surveys, paper questionnaires, interviews, online surveys, etc. We use different tools such as Conjoint Analysis, statistical analysis, voice of the customer, price sensitivity meter (Van Westendorp) etc., to identify the value of the product's attributes to the end users and optimize the launch price.

Solution space exploration

When a need or problem is identified, scientists and engineers tend to jump straight to creating "innovative" solutions.

We instead, take a step back, thoroughly research the field for past and current solutions to understand what has worked and not worked and why. Armed with this knowledge, we identify the critical weaknesses of known technologies/solutions and we focus our innovative thinking on addressing these weaknesses by either improving existing technologies or creating new ones.

Technology commercialization

Once all problems have been resolved the individual solutions will be merged together towards creating a finished product. Manufacturing methods and stakeholders are identified and a beta prototype is created to demonstrate the full functionality, quality, aesthetics and cost. Sometimes, when the cost of prototyping is excessive, a 3D virtual model will be generated instead. In the meantime the resulting innovations are being protected through a series of utility patent applications, design patent applications, copyrights and most importantly with unbreakable trade secrets whenever possible!

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