We strive to discover latent human needs by observing our environment, recording people's experiences and monitoring the latest market and social trends. These needs are then evaluated in terms of importance to human life, market size and technology maturity, among other proprietary variables. The promising ideas are being investigated further to refine the market need, potential and solution feasibility.

We’re always open for business and always keen to know the challenges that you face and what keeps you awake at night. Our Ideation approach enables us to research, discover and develop great solutions for any problem, big or small.

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When a need or problem is identified, scientists and engineers tend to jump straight to creating "innovative" solutions.

We instead, take a step back, thoroughly research the field for past and current solutions to understand what has worked and not worked and why. Armed with this knowledge, we identify the critical weaknesses of known technologies/solutions and we focus our innovative thinking on addressing these weaknesses by either improving existing technologies or creating new ones.

R&D CORE is an Innovation Engine company. Our engine is fuelled by observing our environment, monitoring the bleeding edge of technologies, by immersing ourselves into the problem, by running highly focused brainstorming sessions and by constantly prototyping and experimenting with the most promising ideas.

Many ideas require some basic prototyping to test the concept, discover limitations and identify improvements. These prototypes can be sketches, paper mock-ups, foam models, 3D rapid prototyped objects, functional alpha models, mathematical models, etc. The list of options is unlimited but we tend to select the ones that will serve their purpose in the least amount of time and effort.

Once all problems have been resolved, the individual solutions will be merged together towards creating a finished product. Manufacturing methods and stakeholders are identified, and a beta prototype is created to demonstrate the full functionality, quality, aesthetics and cost. Sometimes, when the cost of prototyping is excessive, a 3D virtual model will be generated instead. In the meantime, the resulting innovations are being protected through a series of Utility patent applications, Design Patent applications, Copyrights and most importantly, with unbreakable trade secrets, whenever possible!

Throughout the whole product development process, we seek and get the feedback from potential users through panel surveys, paper questionnaires, interviews, online surveys, etc. We use different tools such as Conjoint Analysis, statistical analysis, Voice of the Customer, Price Sensitivity meter (Van Westendorp), etc. to identify the value of the product's attributes to the end users and optimize the launch price.

We do have a secret passion; we love creating unconventional sensors using unconventional materials in unconventional ways! We do research on flexible circuit sensors, smart fabric sensors and on S/W sensors, to name a few. Stay tuned for a ground-breaking product we will be releasing in the next few months!