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Dras Press Release
Dras Press Release
Dras
At R&D CORE we want to know what keeps you awake at night, have you got business problem that you need to find a solution for? Tried and tried, looked high and low and nothing seems to work? Spent fortunes on patching things up only to find it didn’t work and your once generous budget is getting smaller by the minute.
Well we’re here to help. We welcome any problem, big or small and if we can’t help then we’ll say so. If we can help, then we will do everything in our power, with our outstanding team of engineers to give you something much bigger and better than you were hoping for, without spending a fortune.
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R&D CORE is located close to Leatherhead's train station.
It is easily accessible by car through M25 (Junction 9). There is parking space in the company's premises.
...is challenging and hard work, but is also extremely inspiring and it's certainly never boring.
We are proud to have a team of people from around the world that share the same values and goals in life - a great team willing to turn stuff on its head, work late into the night and come up with terrific solutions that enhance and enrich human life. We are always looking to fuel our innovation engine, actively encouraging people to submit their needs and problems. No matter how small, or big!
We want to encourage people to think innovatively, to start observing their environment and identifying the problems they have been living with and taking for granted.
Be part of our great team and help fuel our innovation engine!
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Got a problem?We want to hear all about it!At R&D CORE we want to know what keeps you awake at night, have you got business problem that you need to find a solution for? Tried and tried, looked high and low and nothing seems to work? Spent fortunes on patching things up only to find it didn’t work and your once generous budget is getting smaller by the minute. Well we’re here to help. We welcome any problem, big or small, and if we can’t help then we’ll say so. If we can help then we will do everything in our power, with our outstanding team of engineers, to give you something much bigger and better than you were hoping for without spending a fortune.
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R&D CORE is a leading technology organization specializing in the research, development and commercialization of innovative technologies that enhance human life. Headquartered in Leatherhead, Surrey, our team of highly skilled engineers and researchers continually push technological boundaries.
We currently have five divisions: - DRASSENSE: Paper thin tactile sensors with numerous consumer, industrial and medical applications - SOLEPAD Systems: Foot measuring and business analytics solutions for shoe retailers - ATLAS: Bike stands and city furniture of superlative design and functionality - UPLOND: A luxury brand of fully handmade, high technology products - CONTRACT R&D: Breakthrough solutions for external companies
R&D CORE has internally funded projects that fuel the company’s Innovation Engine. In addition, we develop ground-breaking, commercially viable solutions for companies that do not have the know-how or they need to look outside their business for a breakthrough solution. Our developed solutions are usually protected with utility patents and/or with hard to reverse engineer trade secrets. Moreover, we help our partners commercialize our solutions and maximize their market potential.
Vision Statement: To be the global technology company most admired for its innovation and life changing solutions. Mission Statement: To develop and commercialize ground-breaking technologies and solutions that delight our end-users. Business Competitiveness: Relentless focus on Innovation & Excellence.
We’re a financially independent, talented, team and since opening in June 2011 we’ve already had great feedback and encouragement to our unique approach in research, development and commercialization.Most of all we’re here to make life better.
Press Releases
We strive to discover latent human needs by observing our environment, recording people's experiences and monitoring the latest market and social trends. These needs are then evaluated in terms of importance to human life, market size and technology maturity, among other proprietary variables. The promising ideas are being investigated further to refine the market need, potential and solution feasibility.
We’re always open for business and always keen to know the challenges that you face and what keeps you awake at night. Our Ideation approach enables us to research, discover and develop great solutions for any problem, big or small.
Throughout the whole product development process we seek and get the feedback from potential users through panel surveys, paper questionnaires, interviews, online surveys, etc. We use different tools such as Conjoint Analysis, statistical analysis, voice of the customer, price sensitivity meter (Van Westendorp) etc., to identify the value of the product's attributes to the end users and optimize the launch price.
When a need or problem is identified, scientists and engineers tend to jump straight to creating "innovative" solutions.
We instead, take a step back, thoroughly research the field for past and current solutions to understand what has worked and not worked and why. Armed with this knowledge, we identify the critical weaknesses of known technologies/solutions and we focus our innovative thinking on addressing these weaknesses by either improving existing technologies or creating new ones.
Once all problems have been resolved the individual solutions will be merged together towards creating a finished product. Manufacturing methods and stakeholders are identified and a beta prototype is created to demonstrate the full functionality, quality, aesthetics and cost. Sometimes, when the cost of prototyping is excessive, a 3D virtual model will be generated instead. In the meantime the resulting innovations are being protected through a series of utility patent applications, design patent applications, copyrights and most importantly with unbreakable trade secrets whenever possible!
Contact us today!
